What’s included
The scope, plainly.
- 01
Conversion tracking
Forms and calls measured before any spend.
- 02
Search campaigns
Keywords and ads written for real intent.
- 03
Landing pages
Pages built for the campaign, not the homepage.
- 04
Reporting
Cost per enquiry, in plain language.
We run Google Ads for companies that want enquiries, not impressions. Campaigns are built around the actions that matter to your business, such as a quote request, a call or a booking, and those actions are measured before the first euro or lira is spent.
Setup covers conversion tracking with consent, search campaigns structured by service and region, negative keywords, ad copy in the languages of your market, and landing pages that match what the ad promises. Because we also build websites, a slow or confusing landing page is something we fix, not something we report.
Each month you get a short, plain report: what was spent, how many real enquiries came in, what each one cost and what we will change next.
Process
Four steps. No surprises.
- 01
Discover
We agree goals and scope in writing.
- 02
Plan
What happens, when, and how it is measured.
- 03
Make
Regular deliveries you can review at every step.
- 04
Report
What changed, what we learned, what is next.
Questions
Who owns the Google Ads account?
You do. Campaigns run in your own account, billed directly by Google; we work with manager access.
What budget do we need?
It depends on your market and the cost of clicks for your services. We estimate a sensible starting budget after looking at search volume and competition.
Do you only run search campaigns?
Search is where we start because it captures existing demand. Other campaign types are added only when the data shows they bring real enquiries.
How much does campaign management cost?
Every project is quoted after a short call about scope and timeline. There are no fixed packages, so you only pay for what the project needs.