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Project · Web system

CarryRules

Can I bring it? One item, one destination, one line — with the official source underneath.

CarryRules homepage on a laptop
CarryRules homepage on iPhone
Client
CarryRules
Audience
Travellers to 20 countries, in English
Scope
Web system, search, technical SEO
Site
carryrules.com

The brief

Customs and airline rules — tobacco, alcohol, medicine, power banks, food — are spread across official pages in every format imaginable. CarryRules had to turn them into one English reference that a traveller can trust in seconds.

CarryRules item and destination lookup on a laptop
Desktop: the item + destination lookup is the first thing on the page.

The approach

The lookup takes an item and a destination and answers in one line, with the official source cited directly beneath. Meilisearch makes the item search forgiving as you type.

Every rule page answers one question in one line and numbers its official sources underneath. FAQ and breadcrumb structured data let search engines and AI answers cite the page rather than paraphrase it.

Under the hood

Application
Laravel
Database
MySQL
Queues
Redis + Horizon
Search
Meilisearch
SEO
Schema-rich structured data, aimed at search and AI citations
CarryRules lookup on iPhone
Mobile: the same lookup, one thumb wide.

The result

A reference built to be quoted: one line for the traveller, a source for the sceptic, and structured data for the systems that answer on their behalf.

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